OBI1 Small
  • Home
    Home
  • About Us
    About Us
  • Services
    Services
  • Portfolio
    Portfolio
  • On-Brand Blog
    On-Brand Blog
  • Contact Us
    Contact Us
logo
  • Home
    Home
  • About Us
    About Us
  • Services
    Services
  • Portfolio
    Portfolio
  • On-Brand Blog
    On-Brand Blog
  • Contact Us
    Contact Us
logo
logo
To Blog
Transparency
Transparency

Transparency Vs. Too Much Information

July 7, 2021
-
Communications, Public Relations
-
Posted by On-Brand Impressions

Transparency has been the hot-button word since the emergence of social media, but is there such a thing as giving out too much information?

Case and point: I went to St. Lucia a few years ago (be very jealous), and when we were waiting to board our plane, a man’s voice came over the speaker system at the airport and said, “Ladies and gentlemen, we are ready to board the flight, but we are waiting on an employee who is apparently running late to work. Once that employee arrives, we’ll resume as normal.”

Did he just throw a fellow employee under the bus? And more importantly, what does that say about the company?

To make matters worse, a handful of us ended up arriving to our destination two hours late and missing our connecting flight. Although the customers knew exactly why it happened, it still didn’t leave us good feelings about the airline’s team unity and overall mission.

Don’t misunderstand me; I’m a strong advocate for transparency in local government and any organization, but there are instances where it can cross the line of giving out unnecessary information.

Imagine if the man at the airport had instead chosen to say, “Ladies and gentlemen, we apologize for the delay. We are working to ensure that all employees are in place to maximize our customer service and safety during your flight.”

The same information was told, but it was aimed at a different motive and outlook, which makes all the difference.

No matter what, you always want to put your organization’s best foot forward. Even when things go wrong, you want to let people know that you’re working towards a solution.

So the next time you’re giving out information, consider if it’s necessary and if it’s enforcing your organization’s goal, mission, and values. It’s definitely an art, but like everything else in life, practice makes perfect.

PREVIOUS POST
What to Do When the Media Gets It Wrong
NEXT POST
The Impact of Using the Correct Words
Recent Posts
  • Building Trust Through Transparent Communication
  • Why Good Copy Needs Good Design (and Vice Versa)
  • The Role of Body Language in Communication
  • Brand Building Isn’t Just a Logo
  • Internal Communications: The Overlooked Brand Touchpoint
ARCHIVES

Related News

Other posts that you should not miss
Transparency in Communication

Building Trust Through Transparent Communication

October 8, 2025
-
Posted by On-Brand Impressions
Trust is the foundation of any successful relationship, be it personal or professional. And one of the most effective ways to build…
Read More →
Communications, Public Relations
1 MIN READ
Graphic Design and Layout

Why Good Copy Needs Good Design (and Vice Versa)

September 10, 2025
-
Posted by On-Brand Impressions
Let’s talk about something that often gets overlooked when businesses put out content: the relationship between words and visuals. Copyediting and graphic…
Read More →
Communications, Graphic Design, Marketing
2 MIN READ
Body Language

The Role of Body Language in Communication

August 6, 2025
-
Posted by On-Brand Impressions
Did you know that a significant part of our communication is non-verbal? That’s right! Body language plays a crucial role in how…
Read More →
Communications, Public Relations
1 MIN READ
ON-BRAND BLOG
  • October 8, 2025
    Building Trust Through Transparent Communication
  • September 10, 2025
    Why Good Copy Needs Good Design (and Vice Versa)
  • August 6, 2025
    The Role of Body Language in Communication
CONNECT WITH US
On-Brand Impressions
469-300-9655
Info@OnBrandImpressions.com
Copyrights © 2025 On-Brand Impressions | All Rights Reserved.
Transparency Vs. Too Much Information - On-Brand Impressions