ON-BRAND BLOG
Learn more about the tips and tricks for communications, public relations, marketing and design.
Graphic design is a vast field that encompasses a wide range of design disciplines. Understanding the different types of graphic design can…
Posted by On-Brand Impressions
Effective communication is key to building a healthy workplace culture and boosting employee morale. When employees feel valued and informed, they are…
Posted by On-Brand Impressions
Search engine optimization, or SEO, is the practice of optimizing a website or web page in order to increase its visibility and…
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When it comes to communications and marketing, businesses must develop strategies that reflect their goals and objectives. However, not all businesses have…
Posted by On-Brand Impressions
Branded apparel is an essential component of any company's marketing strategy. It refers to clothing items that have the company's logo, name…
Posted by On-Brand Impressions
In today's business world, email has become an essential communication tool. Whether you are sending a message to a coworker or reaching…
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Spelling errors can be embarrassing and can even damage your credibility in the professional world. While some words are easy to spell,…
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Effective communication is essential for the success of any business, regardless of size or industry. However, many companies underestimate the importance of…
Posted by On-Brand Impressions
Strategic communication is a process of planning, developing and executing a communication plan that helps an organization achieve its objectives. This type…
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In today's digital age, it's easy to assume that all marketing efforts should focus solely on digital platforms. While online marketing is…
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A logo is a visual representation of your brand and serves as an essential tool for marketing and branding. It's often the…
Posted by On-Brand Impressions
Public relations, or PR for short, is an essential aspect of any successful business or organization. It involves managing and maintaining relationships…
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Social media has become an essential part of any business's marketing strategy. It allows companies to reach and engage with their target…
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Graphic design is an essential part of any business, as it helps to establish a visual identity and create a lasting impression…
Posted by On-Brand Impressions
Marketing and advertising are two essential functions in any business, and while they share similarities, they are not the same thing. Marketing…
Posted by On-Brand Impressions
Communications and marketing are two essential functions in any organization, but they serve different purposes. While both functions work towards the same…
Posted by On-Brand Impressions
Social media has revolutionized the way companies market their products and services. With over 4.2 billion social media users worldwide, social media…
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Branding is an essential aspect of any business, big or small. It helps your company stand out from the competition, build brand…
Posted by On-Brand Impressions
Tone matters in corporate communication. You never know how crucial attitude is until it’s gone, especially in larger organizations.
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Not having an active emergency communications plan is like having a fire drill, but never practicing it. What do you think will happen when a fire actually strikes?
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Okay, maybe punctuation doesn’t really save lives, but it definitely changes the meaning of your message.
Posted by On-Brand Impressions
The true measure of character is how you treat and relate to those who can do nothing for you. Keep this in mind with every interaction you are part of.
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In your organization’s mission, slogan, tagline, messages, etc., you have to make your citizens feel a certain way and sense a certain something. Don’t settle for mediocrity and clichés. Think outside the box.
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Transparency has been the hot-button word since the emergence of social media, but is there such a thing as giving out too much information?
Posted by On-Brand Impressions
Some news agencies are so worried about being first instead of right. Ever happened to your company? Here's how to fix that.
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Want to gain clients and gain credibility? Avoid this major mistake that companies and organizations make.
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The average human attention span is 8 seconds. That’s one second less than a goldfish!
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After you see these statistics, you'll probably want to reconsider what you're posting.
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It’s fun to brag about your organization’s accomplishments, but admitting fault? Not so much.
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“Any publicity is good publicity.” Ummm… sure. Maybe for celebrities, but many organizations know that’s not the case.
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Welcome to the 21st century and congratulations on wanting to expand your company or organization's digital footprint!
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Don't be shy! Discover the secret to having a healthy relationship with the media.
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We live in a visual world. When’s the last time you heard of a research paper going viral on the internet?
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Want to improve your writing? Stop trying to convince others that you're smart using prodigious words.
Posted by On-Brand Impressions