Most of you guys probably already utilize e-mail blasts, e-newsletters, and post on social media. But after you see these stats, you may want to consider what you’re posting.
According to Oberlo,
- 85% of all internet users in the United States watched online video content monthly on any of their devices, which means that video content is becoming increasingly popular.
- YouTube is the most popular video-sharing platform for marketers, with 88% of them planning on using it in 2020.
- In 2022, 82 percent of the global internet traffic will come from video streaming and downloads.
- Eight out of ten people have purchased a piece of software or app after watching a brand’s video.
If video marketing hasn’t been on your radar, it’s time to tap into it. And if you do have a already utilize video, make sure you’re using it correctly.
Consider starting a YouTube channel.
Yes, you can post videos to your existing social media pages, but YouTube has more than 2 billion users on its platform. That’s almost one-third of the internet!
It’s not only about making sure your direct audience sees the message; you can also get great ideas by watching what other groups are doing or how they’re handling situations.
Another plus—content is not expected to be posted as frequently on YouTube, so you don’t have to worry about posting new videos every week.
If you’re going to post a subpar video, don’t bother posting anything at all.
You don’t have to invest in the most expensive camera. In fact, most people don’t know that audio is as important—if not more important—than the video. A viewer would likely stop watching a video due to bad audio quality rather than bad video quality. That’s why television stations can get away with airing Skype interviews.
Bottom line: your video doesn’t have to be the best ever; but if it’s not very engaging, keep it brief (unless it’s something like an important speech from an official).
Ride the Viral Video Wave
A lot of viral movements have made its rounds on social media. There’s always a dance or awareness challenge to be done.
Don’t be afraid to hop on the next viral wave. It’s a great way to lightheartedly showcase your organization, but it’s very crucial to be punctual about it. If you post too late, you’ll be that out-of-touch group that laughed at the punch line too late.
Video is a great tool to enhance the transparency and promotion of your organization. Try it out!
